Packaging Design
Center Court
Design a luxury fundraising product for the US Open that captures the tournament’s prestige, creates a memorable keepsake, and supports the USTA Foundation for youth sports.
The problem
The design pairs the iconic US Open blue with vibrant colors that reflect the tournament's movement and energy. After exploring a crowd-inspired dot motif that felt too static, I developed gradients that mirror the back-and-forth motion of spectators following a tennis match.
Exploring color
The packaging was designed as a tactile experience, combining heavy but soft materials with a laser-cut tennis net sleeve. A pull tab enhances usability while creating a more engaging unboxing experience.
Unboxing experience
Sketching and rapid prototyping helped refine the packaging concept, test opening experiences, and keep the user at the center of the design process.
Prototyping
This project allowed me to balance luxury with energy. The final packaging honors the iconic identity of the US Open while creating a tactile interaction that lingers long after the match is over.