Center Court
Package Design
Center Court is a concept for a luxury perfume line created to raise funds at the US Open tennis tournament. Its signature scent, "Breeze," is a light, refined fragrance crafted to appeal to the tournament’s wide audience. This product is an elegant, long-lasting keepsake that sparks conversation beyond the event. All proceeds benefit the USTA Foundation, supporting youth tennis programs across the country and in low-income areas. I focused on the unboxing experience and how the packaging could embody the sophisticated, iconic, and unforgettable essence of the US Open.
Color
When choosing how to handle color I wanted to keep the colors bright and fun but still upscale. For the outside of the package I wanted to focus on highlighting simplicity and the iconic blue of the US Open. Once opened I wanted the interior of the package to embody the energy of the tournament. Initially, I was exploring an abstraction of crowds using circles. This motif felt too stagnant, so I explored using gradients to mirror the back-and-forth head motion of watching a tennis match in a crowd.
User Experience
When developing this packaging I wanted to create an experience that was enjoyably tactile. In doing this I explored different types of paper and went with a smoother, heavier-weight paper. To create some contrast I used a laser cutter to create a tennis net pattern in a textured sleeve. I also felt that the opening experience would be easier with a tab on the side so the main container can be pulled out of the cover.
Prototyping
As a lover of racquet sports I was excited to explore the possibilities of creating a concept for the US Open. After I came up with the concept for my package design I began working on paper and building out possible layouts and opening experiences. Sketching and creating rapid prototypes helped me make progress and consider the user throughout all of the steps of my process.
This project allowed me to balance luxury with energy. The final packaging honors the iconic identity of the US Open while creating a tactile interaction that lingers long after the match is over.
