Keukenhof App
UX Prototype
For this project, I revamped an app that I created to help users navigate Keukenhof. Keukenhof is a beautiful spring garden in the Netherlands that attracts tourists from all over the world to its floral wonders. For this prototype, I created new, unique features that improve the user experience in the park. I aligned the style of the app with their recent logo update. I produced enough screens that a developer would need to understand the interface.
Revamping
Originally, I created a version of this app at the beginning of undergrad that was highly functional but did not create a strong aesthetic experience for users. I wanted to revive this old project to create a new, more elevated UX/UI. My original project had a ton of photography in it because Keukenhof is so beautiful and I wanted to showcase that. When rethinking the purpose of my app, which is to be used while in the park, photography was not overly necessary. When in the gardens guests do not want to be staring at a screen, they will be admiring the beauty in real time. So, I simplified all the screens to use only photography that adds value to users.
Here are a few screens from the old prototype.
Shape
When rethinking the visual feel based on the new logo, I wanted to mirror its shape throughout. I created tulip details that had the same overall shape. I used stripes to connect with the iconic tulip field strips that are unique to Keukenhof. The scalloped pattern was inspired by flower petals and created a playful, approachable look.
Revisiting past work allowed me to transform a functional experience into an elevated, intentional design. By simplifying interactions, the app now enhances the real-world beauty of Keukenhof rather than competing with it.
