Layout Design
Mental Health Support
Design a print campaign that encourages college students to recognize mental health concerns and take action to support their peers.
The problem
Drawing from propaganda poster aesthetics, this project uses bold diagonals and strong visuals to prompt college students to engage in conversation and take action.
Visual inspiration
To make the campaign accessible and relatable to college students, I combined vintage abstract visuals with text-message motifs familiar to Gen Z. Clear, concise steps reduce overwhelm, while an accompanying brochure adds a tactile, interactive layer.
User Consideration
This project required balancing strong calls to action with a tone that feels welcoming. By blending styles, I created materials that feel both bold and familiar. The outcome captures attention and inspires students to step up and support one another.