Brand & Identity Design
The Bear House
The problem
The problem was to create a brand guide based off of an animal for djkafjdkljfdkjfkdsjkaljfbjdafhiewoafjk nfjvkwa.
Developing the brand’s
look and feel
I created brand squares to develope a sense of imagery, color
Logo ideation & iteration
I started by doing lots of sketches.
When imagining how typography would be used
Exploring grids
Final guidelines & applications
Learnings
Overall I learned that flexibility and authenticity